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SUSHI DAILY – freshest sushi from the supermarket – Sushi Daily is the European market leader in sushi bars and stands for fresh, top-quality sushi. In ten European countries, Sushi Daily operates sushi bars in supermarkets, hypermarkets, airports, and train stations. Trained sushi chefs prepare the sushi fresh daily right before our eyes. In addition to fresh sushi boxes, they also offer Japanese and Asian products for enjoying sushi at home. Anyone who knows me knows that sushi is right at the top of my list of favorite cuisines. I recently had the opportunity to experience Sushi Daily firsthand. Now, after several sushi boxes, I'm a huge fan and want to share my experience with you. Supermarket sushi – does it really taste good?

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Sushi Daily in the Euroindustriepark/real

Meet Sushi Daily

First of all: How did I come across Sushi Daily and end up buying a "sample roll" at the supermarket? – Quite simply. I was grocery shopping at Real (…I recently discovered their online grocery store). tested…) and walked between the shelves, straight towards the deli counter. If, as in my case, freshly made sushi is within easy reach, I simply have to grab it. I felt the same way about the prominently placed "Sushi Daily" sushi bar in the middle of the supermarket. What caught my eye was the woman who meticulously prepared fresh sushi inside the small shop, packed it into boxes, and placed it in the display case. Fortunately, the twice-daily sushi tasting was taking place at the same time as my grocery shopping, so I took a few minutes to sample the sushi and asked the sushi master some questions.

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Always freshly prepared: The complete range from Sushi Daily

What's behind Sushi Daily?

A couple (…or maybe three…) sample rolls later, I knew more about Sushi Daily. This franchise shop concept now has over 700 locations across Europe and 34 in Germany. We recently opened three of these small shops in Bavaria, fortunately two of them in or around Munich. There's also a branch in Neubiberg. "Fresh sushi bliss to go" best describes, succinctly, what Sushi Daily, founded in 2010, is all about. The sushi is prepared exclusively by their own specially designated and trained "Sushi Artisans." Fresh, right before the customer's eyes, they create a wide variety of sushi in the individual shops throughout Europe. As a spectator or customer, you're always welcome to ask questions.

Packaged in (individual) boxes, there's something for everyone.

The key to Sushi Daily's success and defining characteristic is the high quality of its ingredients and expertly prepared dishes. "Quick and dirty" is not in their vocabulary, and the only real difference between their menu and what's served in their restaurant is the option to take it home in convenient plastic containers. There's virtually no difference in quality. Sushi Daily sources all of its fish processed in Germany from Deutsche See, a supplier that guarantees fish from sustainable and socially responsible sources. Furthermore, Sushi Daily conducts over 2,500 product quality checks, and its own food technologists continuously monitor the production process.

To ensure that the sushi in the box is always consistent and of the highest quality, Sushi Daily founder Kelly Choi, together with sushi master Yamamoto-san, devised a highly effective concept. The sushi techniques honed over years have been passed on to every single sushi artisan working for Sushi Daily. This means that every sushi master working for Sushi Daily can produce the exact same high-quality sushi. The motto "Happily handmade" is further reflected in the fact that everything is freshly prepared on-site. This means that the special rice is cooked in the shops, the fresh vegetables and high-quality fish are cut into precise, sushi-ready pieces, and the various sushi creations are freshly prepared. The result is a selection of top-quality sushi boxes filled with different ingredients, which can simply be added to your shopping cart and paid for at the checkout (not in the Sushi Daily shop).

There's a tasting twice a day to get acquainted with the products.

And how does it taste now? – Tasting the sushi

After learning all about Sushi Daily on-site, it was time to choose my sushi. The selection is extensive and varied; the box sizes range from small to large appetites. I asked the ever-helpful sushi artisans for some advice, as there were some new and previously unknown variations on display. They offer traditional maki, sashimi, nigiri, and temaki, as well as their own very original creations. In total, Sushi Daily's repertoire includes more than 120 sushi recipes. Whether you prefer sushi with or without raw fish, with chicken, or vegetarian options – you'll find something to suit your taste. Among Germans, the "Crunch California Rolls" are particularly popular, and the variation with smoked herring fillet was introduced specifically for the German market.

So, my shopping cart ended up containing both the 8-piece box of herring rolls and the current "Germany Anniversary Box," which combines the 5 top-selling products in Germany (California Masago, Crunch Salmon Roll, Salmon Nigiri, Wakame California Roll, and California Maki) in one elegant box and was created to celebrate Sushi Daily's fifth anniversary in Germany. I also discovered the delicious salmon rolls with salmon, rice, and cream cheese during the tasting, and I enjoyed them so much that I bought a 6-piece box. New to me was the version without the typical nori seaweed, but instead with rice paper, lettuce, salmon, and avocado. – The so-called Verde Maki. Besides the salmon rolls, my favorite was the variation with smoked herring, as it has only a very mild fish flavor, the subtle smoky aroma of the fish pleasantly dominating the mouth and creating a wonderful combination of Asian sushi and German fish traditions. I also couldn't resist the mochi in two different varieties: strawberry cheesecake and chocolate. Those who read my posts regularly know that I go to great lengths for good mochi. My favorite was definitely the strawberry cheesecake. Alternatively, there's chocolate banana maki. The sushi is served at the perfect temperature, rolled firmly and neatly, and attractively packaged in boxes. Too often I've had to eat sushi that was far too cold/warm, sloppily prepared, or of inferior quality. Thankfully, none of that was the case here.

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Take it with you and enjoy it at home…

I also really like that you can order large platters for parties or larger gatherings, whether private or business-related. It works simply by going to the counter, choosing the box or platter you want from the flyer, and picking it up after about 20-30 minutes. Optionally available at every Sushi Daily is a small Japanese kiosk area with a well-stocked selection of Asian products (drinks, sauces, sushi ingredients, etc.). So, if you want to make sushi at home, you'll find everything you need on the shelves and can even ask questions beforehand. And you should definitely add some Japanese beer to your shopping cart. Delicious!

Oh yes, Sushi Daily plans to expand to over 50 branches in Germany by the end of 2018. In my opinion, that's a perfectly realistic goal, since sushi has long since conquered Europe, including Germany. The skillful combination of sales counter and open kitchen, as implemented by Sushi Daily, is also right on trend. I've personally added to my to-do list (…which is all about food and more food ;-)…) a visit to the one in Krefeld – one of the largest Sushi Daily bars in Europe – and also to stop by the one in Galeries Lafayette during my next trip to Berlin.

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The videos are also shown on-site and explain the "basics of sushi".

Sushi Daily – 5 Years in Germany

Also worth mentioning: Sushi Daily Germany is currently celebrating its fifth anniversary. With the motto "Japan Easy," Sushi Daily is bringing the art of sushi closer to viewers through humorous "explanatory videos." In these videos, Sushi Daily's head chef, Dorjee Dorjee – sushi master at Sushi Daily in Münster – shares tips and tricks on how to prepare sushi with a twinkle in his eye. He also initiates viewers into the secrets of Asian cooking and dining – including karate moves and dance interludes. You can check them out on... Germany Sushi Daily fan page, on which there will be new videos to make you smile until the beginning of November.

I watched all the videos, and anyone completely new to sushi will definitely learn some useful things. For example, they teach you that fish sushi must always be eaten in the correct order – first white, then silver, then red, and then salmon – and that with nigiri, the rule is usually "turn over, then eat," meaning the fish side, not the rice side, is dipped in the soy sauce. Ginger, on the other hand, isn't eaten with sushi but rather as a palate cleanser between bites. If you really want to behave like a true Japanese person while eating sushi, you shouldn't waste any soy sauce, as that's considered bad manners. Also, the roll is usually put in your mouth with your fingers, not necessarily with chopsticks. Did you know all that? – I'll definitely be checking out Sushi Daily again and will soon be trying some sushi in Neubiberg (in this case, at a REWE supermarket). So all that remains for me is to say goodbye with "Itadakimasu" ("Let's eat") and to urge you to try the sushi there sometime. Anyone who shouts "Mechauma!" ("Absurdly delicious!") afterwards tastes and feels just like me.

+++ This article was created in cooperation with Sushi Daily. Thank you! +++

Contact for inquiries

Sushi Daily
Details: Over 700 locations in Europe and currently 34 in Germany, with expansions planned;
A wide variety of top-quality, freshly made sushi sets.
Website

Contact points in/near Munich:
real | Euroindustriepark – Margot-Kalinke-Straße 4, 80939 Munich
rewe | Äußere Hauptstraße 3, 85579 Neubiberg

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