+++ Advertisement: This post was created in cooperation with Leberkäsbroitel. Thank you for the products! +++

Today I'm talking about a product that might seem a bit out of place on my website at first, but it's definitely worth reading about (and of course, trying). Last week I met with MFJ Manufaktur GmbH to learn more. After months of development and refinement, they've launched their 100% Munich-style Leberkäsbroitel (a type of meatloaf sandwich) across Germany. So it was only a matter of time before I, as a tester, got a taste of the Leberkäsbroitel. "Broi... what?" Yes... that's honestly how I felt too. That's why, after our detailed conversation, I can now tell you exactly what a Broitel is and what this Leberkäsbroitel is all about.

The Munich Leberkäsbroitel introduces itself

The name Broitel originates from Old High German, dating back to the 14th/15th century, and derives from "Broit" (meaning bread). Therefore, a Leberkäsbroitel is Leberkäs (a type of Bavarian meatloaf) in bread. But not just any bread, and not just any Leberkäs, which brings us to the point. The Leberkäsbroitel combines handmade, traditional bread (from the renowned Munich bakery Backhaus Grimminger) without baking agents or preservatives with the finest Leberkäs (from the traditional butcher shop Schelkopf). This creates the perfect party snack, a simple evening meal, or a hearty snack anytime. The Leberkäsbroitel is thus a quick – and naturally Bavarian – snack to bake and enjoy. (Even I can do it!) That means you put the bread roll, in its eco-friendly paper packaging, into the preheated oven, wait 25 minutes (in the meantime, you could, for example, put on your dirndl/lederhosen and listen to some Bavarian brass band music), and the bread roll is ready. Easy, right?

When it comes to where you can get your hands on a Broitel, simply check out the online shop or an Edeka supermarket. Even the Käfer delicatessen has added this Bavarian snack to its selection, as the Broitel isn't just a casual "bite-sized" snack like a Leberkässemmel (a type of meatloaf sandwich) in Munich, but is also becoming increasingly popular as a stylish new cult product. The Broitel has a very special shape, as you can see in the photos. Resembling a small U-shaped tub with one open side, it can be filled with anything your heart desires. The Broitel itself is a revolution and is filled with Leberkäs (a type of meatloaf) that, as mentioned, is handmade in Munich (just like the bread). The result is a 19 cm (7-inch) roll weighing 160 grams (3.5 ounces) that simply tastes great: the Leberkäs Broitel.

A brief look at the origin story of the Broitel. The idea actually came about rather by chance, although the desire to create a new "one-handed sandwich mold" was paramount for Broitel inventor Michael FJ Ostermair from the very beginning, and realizing this goal was his primary objective. While experimenting with Teflon baking molds, one accidentally tipped over, the dough got "out of shape," and the Broitel was born. Cool, right? Sometimes a little luck is all it takes. 🙂 In total, around two years were spent tinkering, developing, and optimizing until the Broitel finally appeared as a finished product in retail stores this past May.

The Leberkäs roll: varieties, ingredients and more.

The Broitel is currently available in two varieties. There's the "Leberkäsbroitel Rustikal" (Rustic Liverwurst Bread) made with traditional natural sourdough, and the "Leberkäsbroitel Hell" (Light Liverwurst Bread) made with airy wheat bread, which includes applesauce, cold-pressed olive oil, potato flakes, and sea salt. Incredibly high quality has been prioritized in the ingredients used in the Broitel. Only the finest ingredients, meeting the highest quality standards, were used in the bread. The rustic version is especially good for those who love crispy bread, as it comes out of the oven beautifully crunchy. Personally, I even preferred the darker one slightly to the lighter one, but of course, you can decide for yourself. A five-pack is available for online ordering for €12.50, meaning each Broitel costs €2.50. Shipping is €5.90, but you'll receive five beautifully packaged Broitels in a practical box, stored on dry ice, delivered right to your door. Quite reasonable, since the Broitel is filling, top quality, and can be eaten fresh from the oven – with crispy bread and without any mustard drips (for non-Bavarians: "mustard drippings") outside the roll. So you don't need napkins because nothing drips. It's also a good idea to prepare the Broitel in advance and then eat it as an ideal to-go snack.

In general, the Broitel offers several advantages compared to a regular Leberkässemmel: nothing drips out the back, nothing drips out the front, it can be frozen, and it can be prepared whenever you want. As already mentioned, the quality of both the Leberkäs and the bread – both, by the way, are top-notch Munich products – is simply excellent, making the Broitel tastier than many limp (non-Bavarians would say: soggy) Leberkässemmel rolls. A regional marvel, so to speak! 😉 Delivery time for the Broitel is 1-5 business days, depending on your location and the distance the Broitel has to travel. Anyone saying, "Whaaaat? I want it right now!", will find... here Here's a recap of all the markets that also offer the Broitel individually. So you can head out right away and pop the Broitel of your choice into the oven.

For those who don't have an oven or don't know what all the knobs and buttons mean (I feel for you!), the Broitel will soon be available to order from a growing number of restaurants, as the Broitel team is also making waves in the restaurant scene and becoming increasingly well-known. "Where there's an oven, there's a Broitel," so to speak. 🙂 If you run a restaurant or know someone who would benefit from this product: As a bulk buyer, restaurateurs can order the Broitel without fillings, allowing them to offer a wide variety of Broitel types with various fillings – whether sausage, cheese, vegetables, breakfast omelets, or fish. If you belong to the category of "advocates of thawed food," the Leberkäs Broitel is the perfect opportunity to change your mind: Frozen food no longer means "ready-made." Each Leberkäs Broitel is individually filled and handmade, demonstrating the high value placed on craftsmanship and tradition. Even the vegetarians among you can relax: The Broitel guys are constantly optimizing, expanding, and tinkering… and the filling possibilities are endless. It won't be long before you can bite into a tofu sausage bun… 🙂

Conclusion: Give it a try!

Overall, I give it a thumbs up. I love the idea, the bread, the Leberkäse (Bavarian meatloaf), and the Broitel as a whole. Next time you're out and about in town, just grab a light and a dark Broitel from the freezer and try them. It's perfectly fine if they thaw by the time you get home. If necessary, just put them in the fridge at seven degrees Celsius for up to three days. In the oven, the Broitels (without the packaging) only need seven minutes. I think it's fantastic because the bread tastes delicious and the Leberkäse is fresh and juicy. Now I hope I've piqued your interest in this new Bavarian revolution 😉 and I'd love to hear your thoughts if you've ever tried a Broitel after a night out, a long day at the office, or during a relaxing evening on the couch.

I will buy this product again: Yes.

Tested product: Leberkäs Broitel
Address: here to acquire
Website

Pictures: