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real – Food Shop: Order groceries online at great prices – I rarely visit a supermarket. This is partly due to my website and my preference for restaurants, and partly because these days you don't necessarily have to leave the house to buy groceries. While this might sound like "pretty lazy," it saves time and allows me to shop from the comfort of my sofa without any time pressure. Instead of walking down aisles, I now prefer to browse an online selection of groceries. My recent shopping experience on [website name] showed me that virtual grocery shopping can also be inexpensive and a really good alternative to going to the supermarket. real.de shown in the grocery store.
The real – grocery store
„"One stop. Everything you need." – We've all heard that slogan at least once, right? It's not just real's brand claim, but also the philosophy of the retail company, known for its affordable groceries and other items. I've shopped there myself quite a few times, and recently, while browsing the internet, I came across real's online grocery store. It delivers your order right to your door, allowing you to conveniently check off your shopping list from home. So, I created a user account on the real website, entered my postal code (…then the store responsible for delivery is automatically displayed…), and off I went.
The first thing I noticed was that a pre-made shopping list is no longer necessary. Quite the opposite, in fact. While you often carry around a list of groceries sorted by aisle and shelf in the supermarket, that's unnecessary here. You simply click through the various, well-organized categories (see image on the left) and find everything you need – without lifting a finger. For my test of the online grocery store, I deliberately chose a "mixed shopping trip," so I opted for a larger order right from the start.
My grocery and online shopping at real.de
Ordering from the real online grocery store is incredibly easy. You select the product and the desired quantity and add it to your virtual shopping cart. The total euro value of your order is displayed below the product list. This is convenient, as it provides a constant overview of the amount you've already spent. During the checkout process, you also have the option to check the box for "Allow alternative products." If you select this option, real employees will check if there's a suitable alternative. The idea behind this is that if you order today but don't want your delivery for a few days, something you selected might be sold out by then. By selecting the alternative option, you'll receive a comparable product as a replacement, if possible. If the alternative item is more expensive, you still pay the price of the originally selected item. If it's cheaper, it will, of course, be cheaper. A fair deal indeed. All in all, the first common misconception about online grocery shopping is often something like: "It's so much more expensive than in the store!" Or, as some might say, "You're just wasting money!" Having now tried it myself, I can say once again that this simply isn't true, at least not at Real. On the contrary: in the end, it actually costs less due to the low product prices.

Discovered through online grocery shopping. Delicious!
Evaluation of delivery and order
Browsing the categories was a lot of fun, and I took my time filling my shopping cart. In it, and consequently at my doorstep, landed goods worth about 80 euros. I had checked the box for "Allow alternative products," so I received an email before delivery informing me which products (two out of 38) wouldn't be delivered at all and which had been replaced (three out of 38). I had to do without the ham and Fever Tree tonic water, and if these had been essential parts of my order or perhaps even ingredients for a recipe, it certainly wouldn't have been ideal if they were simply missing. However, I was notified in advance via email, giving me time to quickly pop into the supermarket. Whether "the whole online shopping experience is pointless" if you have to make another trip anyway is debatable, but for me, it wasn't, and I was all the more pleased with the three definitely cleverly chosen alternative products. For example, the type of Asian noodle soup was changed, a different type of Lindt chocolate was added to the shopping basket, and instead of sweet coconut coins with jam, I received the "ox eyes" chocolates. Personally, I could live with all of this. Of course, the euro amount corresponding to the unavailable products was deducted from the total invoice.
I really liked that you can choose a delivery time window up to a week in the future. It worked perfectly for me, and the friendly delivery driver arrived within the two-hour slot with a cooler and bags full of groceries. You sign for the delivery and then just put the groceries on your shelves. I had specifically ordered some fruit, and only one mountain peach arrived with a lot of dents – meaning I probably wouldn't have picked that one fruit in a store. Otherwise, there was nothing to complain about.
Conclusion of the Real grocery shopping trip
I'm doing it again! 😀 Everything went perfectly. The order arrived quickly, my delivery contained exactly what I ordered, and the chilled groceries arrived chilled. Even with products meant for the freezer, there were no delivery problems, and they arrived just as if I'd bought them myself and put them straight into the freezer. The packaging was careful yet minimally harmful to the environment. Just three recycled paper shopping bags – thumbs up! The payment process was straightforward (thanks to PayPal), and ultimately, the main benefits (saving time; wide selection; no lugging heavy bags) were absolutely perfect. In that spirit: "One online order. Everything delivered to your door." 😉 I'll definitely be doing it again.
+++ This article was created in cooperation with real. Thank you! +++
Contact for inquiries
real Supermarket | real Grocery Store – One stop. Everything you need.
Website
(valid until 26.09.2018)
Details: Online ordering is possible 24/7 after entering the postcode;
One-time registration and creation of a user account are required;
Alternative items (in case certain items cannot be delivered) can be selected/deselected;
wide range of food and other items.

























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