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ANNOUNCEMENT: FOOD & LIFE Trade Fair 2018 from Wednesday to Sunday, November 28th – December 2nd, 2018 It's finally that time again! The FOOD & LIFE trade fair 2018 is returning to Munich, offering a fantastic five-day program (daily from 9:30 am to 7:00 pm) with new highlights and exciting exhibitors. In addition to 34 cooking demonstrations, there will also be 32 workshops and various seminars. Winemakers, brewers, baristas, Michelin-starred chefs, various food startups, and many more will be there. The fair at the Munich Trade Fair Center (Hall C3) is a must for foodies and anyone who enjoys good food and wants to discover new things. Of course, you can also sample and taste the products of many of the more than 300 producers.

FOOD & LIFE Messe 2018 | Copyright Messe Muenchen

There are also plenty of start-ups at the Munich trade fair again.

FOOD & LIFE Trade Fair 2018 – What's on offer?

One of the trade fairs I look forward to every year is FOOD & LIFE. No wonder, as the fair is considered a meeting place for gourmets, for anyone who enjoys eating, cooking, savoring, or simply wants to explore the world of culinary arts and enjoyment. FOOD & LIFE also offers the perfect platform for industry professionals – from startups to Michelin-starred chefs – again this year. I'm especially looking forward to meeting new people and discovering new things. new start-ups from Germany. And that's precisely what FOOD & LIFE 2018 is the perfect platform for. This year, a wide variety of startups will once again present their cool new ideas and products. From power drinks and various superfoods to healthy snacks, companies from Berlin, Düsseldorf, Cologne, Mainz, and Munich will be showcasing their innovations. FOOD START-up Area“ What's new in the industry? One trend is already emerging: healthy and sustainable approaches to food – for example, at the "raccoon" manufactory, which produces protein chocolate. With their innovation, the team has already secured first place in the "Next Level!" crowdfunding competition. StartinFOOD – a cooperation partner of the trade fair – organized this competition in advance; the awards ceremony will take place on December 1st, 2018 at 11:00 a.m. on the cooking stage at FOOD & LIFE 2018.

Plenty of good things to taste and take home.

One highlight follows another, and so I'm especially looking forward to the Appearance of the celebrity chefs, who will give their best on the FOOD & LIFE cooking stage. True to the motto „Food Stars in the Spotlight“, For example, renowned chefs like Tohru Nakamura (from Munich's Geisel's Werneckhof) and Ali Güngörmüs (Restaurant Pageou in Munich) will be present at the trade fair. With their cooking shows "Japan Meets Bavaria" (November 30, 2018 at 1 p.m. | Tohru Nakamura) and "My Mediterranean Cuisine" (November 28, 2018 at 2:30 p.m. | Ali Güngörmüs), as well as their appearances on the popular VOX series "Kitchen Impossible," both celebrity chefs have not only extensive experience in the kitchen but also in the spotlight. Also appearing are Bobby Bräuer, head chef of the Michelin-starred restaurant "Esszimmer," as well as Hans Jörg Bachmeier and Shane McMahon, all of whom will offer insights into their culinary creations. Of course, tastings will be available. Those who would like to learn more beforehand can check out... Cooking Stage Program Take a closer look beforehand.

I'm especially looking forward to the "Culinary Hub" (Hall C3, Booth C3, 190), which offers trade fair visitors the opportunity to participate in workshops and seminars. These are led by top experts from a wide variety of fields, where participants don't just learn dry theory, but delve into diverse worlds of taste. A glance at the workshop/seminar offerings reveals topics ranging from wine, champagne, and craft beer to coffee, olive oil, and the ongoing trend of food pairing. With the latter, for example, skillful chocolate and wine pairing brings unexpected flavor combinations together. It's best to take a look at the offerings now. Courses at the FOOD & LIFE trade fair 2018 and choose your favorites, as there is a maximum of 20 participants per course.

Who makes the best coffee?

Young baristas wanted at FOOD & LIFE 2018

Germans' favorite drink: of course, (morning) coffee. FOOD & LIFE is right on trend, as the "FOOD & LIFE Barista Cup" will take place for the first time on Sunday (November 2nd, 2018, between 10 a.m. and 1 p.m. | Hall C3 – Cooking Stage). It's designed for all trade fair visitors who enjoy latte art, are coffee enthusiasts, and want to gain experience in the field. Anyone who feels confident with a cup or coffee machine can participate in the competition, and talented up-and-coming baristas with artistic skills for creating the perfect milk foam are being sought. Participants in the Barista Cup will not only compete with the appearance and consistency of their milk foam, but also against the clock, each time facing an opponent. The competition is divided into three rounds with a maximum of twelve participants. In a knockout system, an expert jury – as well as the trade fair audience – decides which cup and participant advance to the next round. Which design will land in the cup each round is decided by a draw. The Barista Cup is not only meant to be fun, but also to bring coffee experts and enthusiasts together in one place. It also aims to give trade fair visitors who aren't yet so "coffee-savvy" the opportunity to delve deeper into the topic of coffee. Anyone who's now interested in learning more about the "FOOD & LIFE Barista Cup" can find all the details here. here.

Interested in meat? – Head to MEAT Point!

…and what else is going on?

As part of an exciting book presentation on the cooking stage (book title "Because We Love Food: On the Mindful Handling of Food"), which illuminates the topic of food and eating from a new perspective, authors Daniel Anthes and Katharina Schulenburg clearly illustrate how wastefully food is handled worldwide. Those interested in good meat and everything related to it, however, will likely find themselves right at home at the "MEAT Point" of FOOD & LIFE 2018. Another highlight will surely be the "Munich Whisk(e)y Market," once again taking place within the fair, showcasing the latest global and regional whiskey trends. It was also held last year, and I was there – here You can read more about it here.

Hard facts

FOOD & LIFE 2018 takes place from November 28 to December 2, 2018 at the Munich Trade Fair Center and is open daily from 9:30 a.m. to 7:00 p.m. Discounted tickets are available online. The ticket also grants admission to Heim+Handwerk, the trade fair for living, furnishing, and building, which is being held concurrently.

+++ This article was created in cooperation with FOOD & LIFE. Thank you! +++

Contact for inquiries

FOOD & LIFE 2018 – Trade Fair for Food, Drink and Enjoyment
Website
Opening hours: November 28th / November 29th / November 30th / December 1st / December 2nd, 2018 from 9:30 AM to 7:00 PM
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