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The food start-ups of the FOOD & LIFE trade fair 2023 || I recently announced the second FOOD & LIFE trade fair for this year, which will take place in autumn from November 29th to December 3rd, 2023 at the Munich trade fair grounds. At every trade fair, I pay particular attention to the exhibiting startups that present their innovative products and food trends within the FOOD START.up Area. Since I can hardly wait for the fair to begin and am looking forward to strolling from stand to stand and discovering the latest highlights in the industry, I asked which startups will be there. Below is an overview of the food start-ups that await you during the five days of the trade fair, including a look at their exciting products.
BUY TICKETS FOR THE FOOD & LIFE TRADE FAIR 2023 HERE
The FOOD START.up Area and the #foodchanger2023 competition of the FOOD & LIFE trade fair 2023
The autumn edition of FOOD & LIFE 2023 will take place at the Munich Exhibition Center, in halls A4 and A5, and will present a comprehensive, interesting and entertaining program over five days, including food trucks, cooking shows and a wide variety of culinary delights.Read the article „The FOOD & LIFE trade fair 2023 from November 29th to December 3rd, 2023 – Munich Exhibition Center“ here..)
A special one The highlight every year is the FOOD START-up Area., This event offers founders the unique opportunity to present their products to a large audience. You'll see that there are no limits to the ideas, and you can expect to find, for example, low-sugar chocolate bars and pralines; an energy drink that isn't really one; healthy vegetable chips; and much more.
New in the FOOD & LIFE Autumn Edition: the Foodchanger competition (#foodchanger2023 ), in which a panel of experts (For members, see first article.) selects the best startups for their products and awards fantastic prizes to the winners. The winning startups can look forward to specialized coaching tailored to the grocery retail sector, with the chance of product launches at REWE Süd, a funding check and a pitch listing for events, a feature in the magazine "Lust auf Genuss" (Craving Food), a quick consultation with the consulting agency StartinFOOD, and a photo shoot with food photographer Caroline Martin. Do you want to...? Don't miss the awards ceremony!? – Then be there at Friday, December 1st at 3:30 pm at the cooking stage (Hall A4) and let yourselves be surprised.
The exhibiting start-ups at FOOD & LIFE 2023
If you'd rather be surprised "live on site" starting November 29th, you'd best not read any further. Because now they're coming, the... Food start-ups, the FOOD & LIFE Autumn Edition 2023. Each of the 22 exhibiting startups is bringing its own unique startup product to the trade fair. Let's go!
YAH THAI from Wolnzach presents Thai sweets, curry pastes and sausage specialties produced in Bavaria; at BEST FOODIES Healthy vegetable and pumpkin chips are available from Munich; MY MAKERY A company from Sindelfingen presents gluten-free baking mixes made from chestnut flour and HONEY HUTS From Baldham comes a great organic honey gin. A vegan "Happy Energy" praline is available from... NOTASWEET from Starnberg – definitely try it, I was absolutely thrilled when I tasted it! HONEYTISER From Bad Dürnberg (Austria) presents a refreshing drink made from blossom honey, elderflower and lemon, while the chutney fans among you will be delighted by the red wine and onion chutney from KOKUVIN You can look forward to seeing the offerings from Olching. Germany's first cookie with an intense coffee flavor, made from 100% Arabica coffee beans, can be found at the stand of [company name missing]. COFFEE SNACK From Quickborn – I've already had the chance to try it; the aroma alone when opening the package is a highlight for coffee lovers. Next up are gourmet sauces, handcrafted by the Berlin start-up. ECKART SAUCES as well as ready-to-drink bottled cocktails from Munich NEGRONI MANUFACTORY.
Mexican spirits made according to local recipes in the form of mezcals from agave bring LAEPOCA We brought something from Liechtenstein to the fair. You can find fine mead at... METAMORPHOSIS from Gröbenzell at the stand; functional drinks at MITO FUNCTIONAL NUTRITION from Munich. The founders of [company name] are also from Munich. MUNIG DISTILLERS, which bring with them a particularly fine award-winning gin.
You love granola bars but want to avoid sugar? – Head to the stand of THE OMNY COMPANY – OMNIBAR From Hausham! There you'll find 100 plant-based muesli bars with 70 less sugar – made from vegetables. Also participating is the Munich THE FIRST FLUSH DISTILLERY, which offers the world's only gin made with the finest silver needle tea – I've had the pleasure of trying it myself and can highly recommend it to any gin enthusiast. Are you into quinoa? – Head on over to... MUDDAR NATURE from Wölfersheim – there you can discover high-quality products made from German quinoa.
At CARROT GREENS CHOPPED MIXTURE You absolutely must try and buy it – you probably remember that I've already tasted and reported on this Munich-based start-up. It's a fantastic product that will surprise you with its plant-based mince powder for all kinds of "mince" products. GOOD AND BETTER / REOAT (from Berlin) on the other hand, has high-quality oat drink powder in his luggage – which has been my daily companion in the kitchen for some time now.
With the cool start-up HEYNUTS From Sauerlach, we're bringing you nuts 😉 – top-quality organic nuts and fruit mixes. FRUDIST from Osnabrück will spoil you with freeze-dried fruits – also exclusively of the best quality.
Also participating again is SQUEAKER DRINKS from Burghausen with their regional TAUBE Bavarian Dry Gin and GIMPEL Blood Orange Gin Liqueur. Also a must for spirits junkies.
Of course, you'll have the opportunity to try out the products at all the startups' booths, get to know them, and ask all your questions. Naturally, you can also buy the products on-site and take them home with you.
BUY TICKETS FOR THE FOOD & LIFE TRADE FAIR 2023 HERE
The most important points at a glance: The „FOOD & LIFE“ 2023

You can find delicious products made from German quinoa at Mudda Natur!
The trade fair takes place from Wednesday, November 29th to Sunday, December 3rd, 2023 in Halls A4 and A5 at the Munich Trade Fair Center (East Entrance). Simultaneously, the "Heim+Handwerk" trade fair awaits you in the directly adjacent halls – a fantastic fair that I also enjoy visiting every year, where I find inspiration for home decor, lifestyle, and crafts. The opening hours for the trade fairs are daily from 09:30 to 18:00.
Your TICKETS Tickets are available online for €15; on-site for €18, and for students, pensioners, and those eligible for a discounted ticket price of €9 (€12 on-site). Children up to 12 years old can enter the fair(s) for free. Those arriving after 3 pm can purchase an "afternoon ticket" online for €7 (€9 on-site).
I hope you all have a wonderful time at the autumn edition of the FOOD & LIFE trade fair 2023. I'm personally really looking forward to it and am excited to see what I'll discover there. Just like at the spring fair, I'll have the opportunity to sample and get to know some of the products – both from start-ups and other exhibitors – in advance at the autumn edition. So check out my Instagram channel (biancas_blog), where there will soon be a Reel about the products I tested, giving you a preview of what you can expect at FOOD & LIFE. (By the way, you can already find reels about the products of möhrengrün, Heynuts and notasweet there, as well as former videos from previous FOOD & LIFE trade fairs.)
BUY TICKETS FOR THE FOOD & LIFE TRADE FAIR 2023 HERE
+++ This article was created in cooperation with FOOD & LIFE. Thank you! +++
(Copyright of the two embedded group/tasting images - © GHM))
„FOOD & LIFE“ – Fall Edition 2023
– Germany's largest meeting place for food, drink and enjoyment
Website
Opening hours: November 29 to December 3, 2023
daily from 9:30 a.m. to 6:00 p.m.
(in Halls A4 and A5)
BUY TICKETS FOR FOOD & LIFE 2023
Pictures:
- So delicious and also available locally: carrot green – the vegetarian mince mix in powder form
- Be sure to try the dried fruits and nuts from HeyNuts.
- Freeze-dried fruits await you at the Frudist stand.
- The
- You can find good things made from quinoa at
- One of the exhibiting start-ups: Reoat from Berlin with oat drink and pancake powder.
- One of the exhibiting start-ups: Reoat from Berlin with oat powder and pancake powder.
- After one or two gins from Feel! Munich dry gin, things can get quite fun at FOOD & LIFE.
- Fancy a taste? You can sample the products at the FOOD & LIFE stands. The vegan mini ice cream tarts with a baked almond-oat base and ice cream filling from “NaschNatur” in Regensburg were particularly delicious.






































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